What is the most important thing when running a website? Getting more website traffic. But there are times when visitors come to the website and simply leave without converting.
So, what is bounce rate? This percentage of users that leave without performing any desired action is called the bounce rate.
According to a recent study, the bounce rate of your website can be indicative of various underlying factors like:
- 25% or lower: The presence of a glitch or something is broken
- 26-40%: Awesome
- 41-55%: Average
- 56-70%: Pretty much unrealistic but could make sense depending on your website niche
- 70% or higher: Bad
Is There An Average Bounce Rate?
Yes, there is! The average bounce rate should be around 41% to 51% but it is dependent on the industry as well as your traffic sources.
The average bounce rate for blogs is around 90%. But the moment you check out eCommerce sites, the number comes down to around 20%-45%.
Therefore the only way you can understand the position of your site in terms of bounce rates is by comparing it to the other websites of your industry. Additionally, you might also want to focus on your website traffic.
Social media traffic generally comes with high bouncing rates of around 54%. On the other hand, email traffic is always on the lower side with a score of 35%.
So, how is the website bounce rate calculated? Here is the formula – the total number of page visits/total number of entries to the websites. Suppose, the About page of a website received 2000 visitors in a month. Of these people, 1000 left from this point itself, so the bounce rate for the website stands at 50%.
To further get more concrete insights into the bounce rate of your website, we will recommend using Google Analytics.
Top Reasons Behind a High Bounce Rate
There are cases when your content is so awesome that users get all the information from one page on the website. This is the reason we say to look at Google Analytics for a more detailed insight. Look for metrics like Average Session Duration and Time Spent on Page to determine if your bounce rate is a cause of worry or not.
Misleading Title Tag And Meta Description
So, do the page title and meta description of your website talk about men’s shoes and the page sells women apparel? Well, visitors are likely to bounce back.
We will recommend you review the content of your entire website and have a fitting title tag and meta description.
Slow Loading Times
Your website takes forever to load? This will likely be a big turn off for your visitors. After all, who has that much time to wait for your website to load when they have faster options on the web? Thus, it makes sense to improve your website performance for a better user experience.
Too many pop-ups, surveys, email subscribe buttons and ads could serve your marketing aspects, but this could be a recipe for disaster as far as the bounce rate is concerned. CTA-heavy websites repel visitors like anything. This is why you must keep things balanced.
Apart from these factors, there could be a variety of other reasons as well. Think of mobile unfriendliness, low-quality content, and technical glitches.
How To Reduce Bounce Rates?
Thankfully, you can optimize the bounce rate of your website by tweaking it a bit. We were able to achieve a drop of 18% on our client Turbo Casino website with the help of some simple changes. Let’s talk about them in this section.
There is nothing worse than greeting your users with a barrage of text. No matter how gripping the content is, if the entire impression is overwhelming, it will drive away from the readers. Therefore, make your content accessible to the readers by applying smart formatting. Here are a few tips to help you out:
- Add proper images
- Use the right headers
- Embrace bulleted lists
- Use appropriate and frequent subheading
And boom! Your visitors are hooked on the site.
Improve Load Times
A high bounce rate is not always associated with the content. Around 47% of web users prefer having the load time of a web page to be of less than 2 seconds. So, it is safe to say that users might not even wait around for the page to load. Therefore, page optimization is the need of the hour.
This issue becomes even more dangerous for mobile sites. A delay of only 500 milliseconds can cause an 8% decrease in engagement combined with a 26% increase in frustration.
Slow loading is also a problem with the eCommerce sites and can cause cart abandonment. So the next time you think of improving the bounce rates, use the PageSpeed Insight Tool by Google to get the load time right.
Things that can improve load times include:
- Use a WebPage Test tool to get rid of unused Scripts and plugins
- Use a Kraken Image Image optimizer to compress images on the site
- Find a fast hosting provider as it is the make or break component of your site
If your website tends to confuse users and they end up feeling if they are stuck in a maze, chances are high they will likely quit browsing. Thus, keep the navigation simple. Use breadcrumbs, wherever possible.
Also, don’t hesitate to cut out on the redundant information. Additionally, proper spacing, simple words, and clean format keep the users hooked. To keep things simple, make sure that you follow common website design norms.
Are high bounce rates bad? No, they are not, your website can still work for what it was made of. Can you make it better? Yes, with some quick fixes and optimizations, a high bounce rate can be kept in check. Always remember, people will leave your site if it is bland and clunky; so attract their attention with things that are fun and interesting!