Do you know what’s the best thing about website design trends? They are relative to your clientele. Web design is not stipulated at all, it is decided based on your targeted audience and potential customers.
Old times are gone when you could build a fancy website for your business and wait for it to bring conversions. The present and the future of web designing is linked to customer behavior as well.
Modern website design trends depend largely on demographics and customer behaviors. Website trends are all about tailoring your website to suit the requirements and likings of your potential customers.
If you want to make sure that you always make a great impact on your visitors, you should focus on your website with a detailed orientation. You can start that by learning how to create a perfect WordPress site and choosing the perfect theme for it.
Once you know how to create the perfect website, you can then move on to the part where you take care of the design. The world has different esthetics and different likings, hence you need different designs depending on your target audience.
What effect do demographics have on website design?
Certain ‘Webdesign elements’ correlate to a certain demographic. These web design elements make or break your first impact on the potential customer.
If you are selling to the United States and Europe, you should focus on different design techniques compared to those used by your Asian counterparts.
Some people look at a successful business from one corner of the world and imitate its strategies to the other corner. What comes as a result is nothing but disappointment.
You have to make sure that your tactics are suited to your audience. It is all about adapting to the marketplace. If you are going with a subcontinental website look in the American market, you are not going to have success.
There is a whole lot of difference between design trends in Asia and the Americas. This Asian casino site depends on colors and bright visuals for customer attraction. American businesses would be making a mistake opting for this strategy.
American and European audience prefers simpler and minimalistic designs compared to lively and fancier ones preferred by the Asian and Subcontinental audience.
This website is a clear example of design trends and preferences in America and Europe. That is the magnitude of difference in design trends and norms across the globe.
Let’s jump into three different design trends and the demographics related to them. This will help you decide your design preferences based on your target audience.
1. Simple, Clean, and Minimal
When you are targeting the Western part of the world, you are looking at an audience that prefers simple and sophisticated websites. You don’t need color combinations and fancy widgets in this case.
Simpler and cleaner website designs have brought 800 times more revenue than the flashy and fancy ones in the Americas and Europe in the last year. The statistic speaks for itself.
In an in-depth behavior analysis of audiences based in the Americas and the Europe, we discovered that there was a very high bounce rate for websites with an over-done design.
By over-done, we imply ‘too busy’ for the target audience. Too busy is in reference to the colors, widgets, and other design elements used on the website’s homepage.
Simple, clean, and minimal designs, on the other hand, were welcomed well into the market by the audience. The fact that simple websites made more money in this part of the world provides keen insight into customer behavior.
Customers from the Americas and Europe regard simple designs and sophistication more than fancy and colorful things. That is your hint for your design preferences if you are targeting an audience based in either of these 2 areas.
2. Lively and joyous
If your website radiates liveliness and joy, you are definitely going to be well-received in Oceania. The Australian and New Zealand based audiences favor a lively and joyous design over sophisticated simple ones.
By lively, we mean a little on the brighter side of the color palette, a little more of interactive visuals, and a little more of interactive typography. With these on the website, you can be a hit with audiences based in Oceania.
You can start by making your website a little tropical, like the Bahamas. Add colors that radiate liveliness and positivity rather than sophistication. Also, don’t make it too fancy. Make it lively, yet keep it sophisticated.
3. Colorful, Fancy, and Glittery
You must have gotten an idea of what part of the world we are talking about when fancy is the way to go. Yes, it’s Asia and the subcontinent. You have to have a lively and colossal design to attract visitors from Asia.
We found out that the bounce rate for home pages is lower on websites with colorful and fancier designs in Asia compared to those with simpler interfaces and designs.
When looking forward to targeting the Asian audience, you have to make sure that your website radiates colors, glitter, and life. That makes it more interesting and attractive to your targeted audience.
With more colors, more typography, and high-end design elements, you can surely do well with an audience that demands colors and fancy designs.
Just make sure that you don’t start hanging Christmas lights on your site, thinking it would be fancy. For a business, fancy also has limits and those limits are confined to color, typography, images, and widgets.
We guess you now know what to do when you are targeting a certain audience from certain demographics. We have confirmed our theories with split tests and we know what design bodes well for what audience.
Just make sure you are not overdoing anything at any instance. Make sure your sophisticated doesn’t seem like robotic, your lively doesn’t match hopscotch, and your fancy doesn’t look like a new year party.
All that kept in mind, we believe your design will bode well for your ROIs and revenue streams. Good Luck!