Many of our clients have come to us asking about moving from JetPack to another email marketing platform. There are multiple reasons behind this choice that people often make.
JetPack is basically a multipurpose and multidimensional tool for WordPress that performs a number of tasks and operability enhancements to your website.
It is basically meant to increase security and the performance of your website through its website analytics and maintenance. It keeps a track of your site’s performance for you.
Many people have come to us over the years with the same question and with the same problem. Everyone has to keep JetPack for site performance optimization, but it does not suffice for email marketing needs.
There are reasons behind that which correlate to the fact that JetPack is more inclined towards website maintenance and not marketing tactics. It is thus insufficient for the many needs of an email marketing plan.
What is JetPack? What it lacks?
Basically, you can consider JetPack as an overall WordPress website enhancement tool that comes with a number of operable functions and website enhancement techniques.
It protects your website against malicious files and attacks, allows lazy loading for images to maintain site speed, auto-updates your plugins, and also allows email subscriptions.
The problem with JetPack is that the email subscriptions it captures are only used to send out email notifications about blog updates and comments on blogs.
Basically, you can consider its email subscriptions to be nothing more than blog subscriptions. They are just meant for notifying the blog subscribers about the updates and activities related to blogs on the website.
On the other hand, businesses require an elaborate email marketing plan to stay at the top. The more they engage with their potential and recurring customers, the more revenue they can make.
Thus, JetPack does not suffice for the needs of email marketing plans of businesses online even though it’s a good source for lead capturing through the website.
With businesses online, you have to stay connected to your customers. That connection is mostly through two means: Social Media and Emails. You can do good SMM with simple tools, but email marketing requires more of a tactful approach.
Moving from JetPack
You would think that you might have to create a new customer list to move to another platform just like the no deposit free spins bonus website owners thought when they came to us with this moving issue.
That is not the case. It is easy to move your subscriptions from JetPack to another email marketing platform. It takes not more than 15 minutes and no real technical knowledge to carry out the task.
You need to export your existing subscriber list from JetPack in a CSV format and then import it into your desired email marketing platform into a dedicated contact list.
We are going to choose MailChimp as a standard example because it is a basic tool and is economical for all businesses. The moving process has two steps: Export and import.
You need to export your existing contact list from JetPack in a form that you can import to your desired email marketing platform. In most cases, the CSV format is the best option for export and import.
In this case, where we are dealing with the export of subscriptions from JetPack to MailChimp, we will be exporting and importing the contacts in the common and readily acceptable CSV format.
Exporting the subscription list
Inside your JetPack dashboard, navigate to Site Stats and scroll to the bottom where you will find the subscription lists. There would be separate subscription lists for blogs and comments.
Click on the blog list and select the CSV download option visible at the bottom of the list on display. It will generate a CSV version of your subscribers and download it on your computer.
JetPack will compile your active subscriptions along with their emails and any other information that it has acquired from the subscribers into a CSV file and prepare it for download.
Once downloaded, you can refine your subscription list by removing contacts that you think are spam or useless to your email campaigns. You can also add more metrics to it, but that is a complex case and not a necessity either. We will simply import the same list we downloaded to MailChimp.
Importing the list into MailChimp
Inside MailChimp, go to email lists and select the Import contacts option under the manage audience section. You will find various methods to add contacts which include a manual addition, import options, and contact forms.
Select the import option and then opt for the CSV format import. Upload the CSV file that you downloaded from JetPack to MailChimp and label them according to your desire.
Add a contact status to them if necessary and click on import after the confirmation of the contact options that you have chosen. It will add those subscriptions to an email list within MailChimp.
Although this walkthrough was based on importing the contacts to MailChimp, it would work the same way with any other email marketing platform as well.
You need to upload the exported contacts to a subscription list in the new platform. Sometimes, you will have to select parameters for each CSV row manually. I.e. Choose the First Name row as ‘First Name <Text>’.
Anyway, it is a task, based on two simple steps. Exporting a CSV list of your subscriptions from JetPack and then importing them into your new email marketing platform. Simple, isn’t it?