Website redirects are relatively simple concepts: a viewer clicks your site and is detoured automatically to a though different but relevant page instead. HTTP 301 and 302 redirects are no different.
There are many common reasons to use redirects, including when you delete old pages from your website, redesign your site, or when you intend to transfer or merge sites. We will come back to these later.
However, did you know that there are different types of redirects? Your viewers might not notice this; the search engine will. Using the wrong kind of redirect can negatively affect your SEO, traffic, and website ranking.
Website development is a challenging art to master. These redirects are just a fragment of the whole concept. Choosing a great WordPress developer for your project is a good alternative. You can learn how to find one from here.
We strongly advise not to make a preventable mistake that will hurt you in the long run. If you worry about your SEO, it is essential to get redirects right – so make sure that you are well aware of how to use the HTTP code 301 and 302 redirects.
The 301 redirects are Permanent Redirects
The HTTP 301 redirect is used when one wants to permanently forward traffic to a new site from one webpage to another. Search engines will respond to a 301 redirect by treating it as a permanent change in the URL. It will do so by transferring all of your ‘link juice’ and page authority with it.
You can even make changes to where all the redirects point later without causing harm to your website. These all are the pros of using 301 redirect and reasons why it is recommended to use more frequently to make a change.
In practice, you can use the HTTP 301 redirect to move a single page on your site, or you can move your entire website to a new domain.
If you decide to delete a page from your website, use 301 to redirect it to a relevant page so that you lose any search juice. This is also helpful to the search engine to figure out where your content is located and dramatically reduces any traffic loss you might see in a domain name change.
Moreover, as another typical example, every time you use a link shortener such as bit.ly, ow.ly, or goo.gl, you are creating a 301 redirect. These short links permanently forward visitors to a webpage you can tell them to visit while allowing you to track the statistics on clicks still.
While using link shorteners as mentioned above, keep in mind that it should affect your bounce rate. Make some efforts to keep your bounce rate as low as possible and convert as many visitors as possible. Learn more.
The HTTP 302 redirects are Temporary redirects
Although the results are pretty the same for the users’ perspectives, HTTP 302 redirects are temporary redirects left alone by the search engines.
While a 302 redirect will send the visitors to a new URL, the same as the 301 redirect, your page authority, and search engine ranking are not transferred with the original page. The search engine will continue to index the old webpage, even though visitors are assigned on the new website.
Be very careful about your choice in redirects. If you use a 302 when you should a 301 redirect, you run the real risk of harming your SEO. A redirect essentially instructs the search engine to keep indexing the old page, even if you don’t want to keep it around or update it any longer.
Choosing the right redirect will save a lot of your time and will help you deal with errors like 502 bad-gateway errors. But if you are already experiencing this error, learn how to fix it.
The premise implies that you will probably experience problems regarding search engines that will start indexing the old content. In this way, you will lose the chance of taking the benefits of passing your ‘link juices.’
This fiasco can ultimately create issues with your search engine visibility as a search engine will become confused about which web page to index or serve to visitors.
When to Use the HTTP 302 Redirect
The HTTP 302 redirect may seem risky; however, there are times when it makes perfect sense to use them. If you are planning to redirect temporarily -like its meant to be used- with a motive to point back the traffic to the original page eventually, then it’s the best option.
For example, it is a great option when you are redesigning your website, or you want to shut your website temporarily for some reason, or you want to test a web page without affecting your ranking.
The thing to keep in mind while using a 302 redirect is that the redirect should always be temporary and should be carefully chosen for solving temporary problems.
Online Casino Informatie holds a good reputation in the online gambling business wanted to update and redesign its site. We recommended the usage of 302 redirects to channelize their traffic for some time. They acted upon our advice and were good to go.
Conclusion: HTTP 301 and 302 redirects choice
Choosing a perfect redirect for your website can be hard, but if you keep in mind each redirect function, things can get pretty easy for you. Redirects can help you in crises, and if done wisely, can take you out of lots of trouble.
Make sure you are choosing the right one for the right scenario. Don’t just randomly appoint one redirect for a purpose. Instead, focus on the reason you need the redirect and the purpose it serves best.