Are you struggling to create WordPress redirects? Not sure what a redirect is and why they are essential for your website? Chill, in this blog post, we will guide you with some pretty simple techniques through which you can create redirects for your website without putting in a lot of effort.

Ready? Let’s dive in.

What are WordPress Redirects?

Simply put, a redirect is a way to send both users and the search engine to a different web address from the one they initially requested. It sends a quick message. 

To your viewers and the search engines and tell them that the page they want to visit has been moved to a new address, their browser will automatically point them to your choice’s original page.

There are different types of redirects, such as 301, 302, and 307 redirect each for a specific use. To keep this guide short and straightforward, we will only discuss two WordPress redirects that are most important, 301 and 302.

A 301 redirect is a WordPress redirect is used when your site or webpage has been moved to a new URL permanently. This type of redirect is generally used when you plan to divert the traffic on your website to a totally new web address for a very long time. 

You also need a 301 when you are thinking of deleting a post or page in the favour of new content. Furthermore, you also feel the need to use a 301 when you plan to change the permalinks of your post or page. 

Not using a 301 redirect where you should result in a 404 not found error, which as a website owner, no one wants to see as it is bad for your users, hampers your site’s SEO, and hurt your ranking on the search engine. 

A 302 redirect is not a lot different from a 301 redirect except that it directs your traffic to a new address for a short period of time. It lets the search engine know that a website or a page has been moved temporarily. 

You should use this type of redirect if you want to send users to a new site or a page for a short period of time, such as when your site is going through some maintenance. 

You only use a 302 if you’re planning on eventually bringing the old page back. You could also use a 302 redirect if you want to test out a new page and get some consumer’s feedback without hurting your search engine ranking of the original page.

When used correctly, a 302 redirect is not going to hurt your SEO efforts. When you choose this type of redirect, your original page remains indexed in Google, and no value is transferred to a new URL because the search engine knows that this is a temporary change.

How to setup Redirects

A relatively easier approach to set up WordPress Redirects is to use one of the many WordPress plugins. The plugins will allow you to set up and manage redirects without the need to write a single line of code. Here are some plugins that will make your job a lot easier. 


The most straightforward way of setting up a redirect is to use the redirection plugin. You just have to install and activate the plugin, and you are all set for setting up a 301 or 302 plugin on your WordPress site. 

Once activated, navigate to tools and then head up to Redirection to set up any redirect you want on your website. The plugin not only allows you to set up a redirect, but it also helps you to find out 404 errors on your site.

Page Links to

Sometimes you may feel the need to keep a post or page and redirect it to another page or post. That’s where this plugin comes in handy.  The simple plugin adds a meta box on your post edit screen where you can enter the URL of the new web address. 

The plugin is handy when you are set up navigational links to the non-WordPress section of your website. 

Online casino owners like use Page Links to when they want to direct traffic to the old or removed game pages to the newer ones on the website.

Wrapping up

Redirects can be tricky, but once you manage to master the art of adding redirects to your site, you will find it very easy and straightforward.

Redirects are of great use and, if used correctly, can save your times, energies, and traffic while keeping your bounce rate really low.